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Essential books for entrepreneurs who really want to understand how and why their customers buy. This book is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing. On this page you find summaries, notes, study guides and many more for the study book essentials of marketing, written by michael cant. The 3rd edition brings the latest issues within marketing theory and practice to life in an authoritative but very readable fashion. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book.
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